BeT Canadian
Problem: Amid rising U.S.-Canada trade tensions, Rivalry needed to differentiate itself as a truly Canadian brand while standing out in a competitive market dominated by American sportsbooks.
Solution: We launched a national pride-driven campaign, positioning Rivalry as Canada's only authentic sportsbook through grassroots storytelling that exposed American competitors as outsiders.
Results:
Increased brand recognition by 50% in key Canadian markets
Drove a 30% rise in sign-ups from Canadian customers
Strengthened Rivalry’s position as the go-to Canadian sportsbook, fostering deeper national loyalty
Wardell
Problem: Valorant star Wardell needed a dynamic way to announce his partnership with Rivalry and build anticipation for upcoming competitions.
Solution: We teamed up with Wardell for a high-energy announcement trailer, showcasing his competitive edge and signature style. The campaign utilized strategic teasers and bold visuals to position him as the ultimate challenger.
Results:
Increased fan engagement by 40% across social platforms
Drove significant buzz leading up to the season’s matchups
Boosted sign-ups for Rivalry, especially among Valorant fans
