Mixing With
Michael Mooney
Problem: Cocktail culture thrives on passion and craft, but bartenders and major spirit brands needed a platform to showcase their artistry and connect with engaged audiences.
Solution: We created a content series celebrating the craft of cocktail bartending, paired with events and activations that brought the community together. Custom content and experiences were tailored to each brand’s demographic, amplified by strategic social and IRL pushes.
Results:
Drove major engagement, elevating cocktail culture within the city
Strengthened brand partnerships, aligning spirits brands with top-tier bartenders
Increased event attendance, turning enthusiasm into lasting brand affinity
Monkey Shoulder
When Monkey Shoulder wanted to stand out in Toronto’s competitive cocktail scene, we didn’t just make an ad—we bottled the energy of real bartending. Partnering with one of the city’s most respected mixologists, we created a branded content piece that felt as bold and unexpected as their whisky.
Bols’ Genever
We didn't just film a cocktail—we built a time machine. For Bols' Genever revival, we played with chronology to show how this 400-year-old spirit lives vibrantly in the modern bar world. include some of the earlier one name the bartneder
Val Chagnon
David grieg
