Signature Series
Objective: We aimed to highlight the creative minds behind stock music, dispelling the notion of faceless stock houses and showcasing the talented musicians who craft the tracks our audience loves.
Solution: We unveiled the musicians responsible for creating the music, emphasizing the artistry and passion behind their work.
Results
Sales of featured tracks increased by 40%
Tracks from the series became among the best-selling on PremiumBeat
Enhanced brand perception, solidifying PremiumBeat’s reputation for quality and craftsmanship in stock music
Teamwork
Problem: PremiumBeat sought to highlight the synergy between stock music and editors, challenging the perception that stock music lacks artistry and craftsmanship.
Solution: We created an award-winning commercial that showcased the seamless collaboration between music and editing, emphasizing their role as essential components of the creative process.
Results:
Won the Telly Award for Best Music in an Online Commercial
Reinforced the value of stock music in professional editing workflows
Enhanced brand perception by demonstrating music's artistry and craftsmanship
