Shutterstock Select
Problem: Shutterstock wasn’t widely seen as a source for high-quality, cinematic footage.
Solution: We partnered aerial commercial cinematographers to create stunning, high-end visuals that came to define Shutterstock Select.
Results:
Sales increased by 400%, driving major adoption of Shutterstock Select
Showcased premium aerial footage, proving Shutterstock’s cinematic capabilities
Elevated brand perception, solidifying Shutterstock as a leader in high-quality content
PhASE II
Problem: After the success of Get to Work, Shutterstock wanted to push even further—capturing more diversity, energy, and authenticity in workplace imagery.
Solution: We expanded the collection with Phase 3, featuring even more real-world moments, dynamic storytelling, and culturally rich visuals.
Results:
Downloads increased by 75%, making it the most successful phase yet
Engagement spiked by 60%, proving demand for hyper-authentic content
Further cemented Shutterstock’s leadership, driving premium content sales up 45%
PhASE III
Problem: Building on the success of Get to Work, Shutterstock saw a demand for high-quality, cinematic content in the culinary space as brands sought to showcase food in their marketing.
Solution: We launched a culinary collection inspired by the artistry of cooking, capturing food in a visually stunning, high-performance style.
Results:
50% increase in culinary content downloads
Attracted new food and beverage industry clients
Strengthened Shutterstock’s role as a premium lifestyle content provider
