Ask CBUM
Case Study
Problem: Jacked Factory wanted to generate buzz for a new product launch by partnering with 5-time Mr. Olympia, Chris Bumstead.
Solution: We created and promoted a custom hotline for his loyal fanbase to connect directly with Chris.
Results:
Sold 3 months of inventory in 30 minutes
Went viral with over 1 million views
10,000+ calls received from fans
Creative
Case Study
Phase II
Problem: Jacked Factory aimed to position itself as the hardest-working supplements brand in a crowded market.
Solution: We partnered with a 1x Mr. Olympia to showcase his raw, unfiltered daily grind, stripping away the glamour to remind fans that true champions never stop working.
Results:
Sales increased by 3X
500,000+ views in the first 24 hours
Highest-engaged content in the brand’s history
campaign stills
