JULY TALK
live off the floor
PROBLEM: July Talk recognized that there was an incredible amount of energy, authenticity and spontaneity reverberating from their rehearsal sessions in their jam space but these vibes were going undocumented.
SOLUTION: We collaborated with the band on an ongoing basis, coordinating small, agile recording sessions in which we’d join them in their rehearsal space and capture some of their intimate performative moments on camera.
RESULTS:
Constant Content - fresh content rolling out at a more consistent rate.
Intimate Perspectives - videos that offered access to a less showcased side of the band’s process.
Dynamic Offerings - with the approach being more agile, the band had the flexibility to try new things; new or rare tracks of their own or covers of old favourites. The nimble nature of the project allowed the band to be more responsive than larger, more entrenched campaigns typically allow.
hold
24 hrs
gmf
July Talk at the Drive-In
Problem: With live shows on hold due to COVID, July Talk needed a way to connect with fans and bring their music to life.
Solution: We created a drive-in concert experience, turning a classic drive-in theater into a high-energy, socially distanced live show.
Results:
Sold out multiple nights, bringing live music back safely
Generated nationwide media buzz, redefining pandemic-era concerts
Increased fan engagement by 60%, proving live music could still thrive
July Talk - Live From the Danforth
BECK + CALL
BECK + CALL
Problem: July Talk needed to make a bold statement with the launch of their new album to captivate fans and expand their audience.
Solution: We created a technically impressive, bold, and stylish music video to launch their album, designed to make a powerful visual impact and drive fan engagement.
Results:
Ammassed over 2M views
Amplified tour buzz with sold-out shows countrywide.
Boosted engagement with brand properties by 55%, reaching new audiences across platforms
