CAN-AM
Problem: Can-Am needed a high-impact campaign to launch its new product lineup, showcasing off-road adventure and maximizing reach across social, TV, and in-dealership channels.
Solution: We developed an immersive campaign highlighting Can-Am's products in diverse terrains, amplified across social media, TV, and dealership activations.
Results:
Reached over 10 million people across social and TV platforms
Increased dealership foot traffic by 35%
Boosted product inquiries by 50% within the first month
The Line up
Can-Am's new product lineup was brought to life through a dynamic, high-impact campaign shot across three countries, featuring a large team of creatives, athletes, and production professionals to capture the vehicles' versatility in rugged mountains, sandy dunes, and beyond.
